Enrollment open through October 6, 2026

Published Your Book. Now What?

Your book is out in the world. It's time to make it work as hard as you did.

With the right system in place, you'll finally:

  • Land your most-desired speaking engagements

  • Book new clients without feeling like an icky car salesman

  • Build an audience of raving fans

  • Transform your expertise into content that opens doors

  • And yes, sell more books

"I feel like I can do this.

I was getting overwhelmed very quickly with my marketing. I'm not overwhelmed... I trust the process and I’m moving forward."

- Eliyahu Lotzar, Author, Working With God: The Ten Modes of Elevated Leadership

COWABUNGA! You Did It! You Wrote, Published and Launched your Book into the World.

But after the Amazon Best Seller status was unlocked, and the confetti settled, you might be left holding your book looking around, thinking ok…

"NOW WHAT?! And simultaneously hit with the …"

wait-how-do-I-keep-this-thing-alive-now-that-it's-out-in-the-world reality I get it—writing your book felt like running a marathon in a weighted vest. Every chapter, every rewrite, every late-night edit was a mile uphill. Then you crossed the finish line (aka publishing day), tossed the vest, and thought, pfft! “Finally, I’m free!”

But here’s the truth: publishing wasn’t the end. It was just the beginning. And yet—once you hit that milestone, things got a little quiet. Too quiet.

Whether you worked with a traditional publisher, a hybrid press, or you DIY’d your way through self-publishing, the support you had leading up to launch day suddenly vanished.

No roadmap. No game plan. No one saying, “Here’s what’s next.” Just crickets... and pressure.

You’re not crazy for feeling dropped into the deep end without a life vest.

You’re not lazy, unmotivated, or “bad at marketing.” You’re simply missing the next step—and the support system that comes with it.

  • Maybe you’re spending the time and being vulnerable in what you’re putting out there, only to have it met with crickets.

  • Maybe you’re trying to market yourself, but you don't know where to start.

  • Maybe you wrote the book, you thought people would just show up, and now it's just a book sitting on a shelf, and you have no clients.

  • Maybe you wrote the content, but when you read it back to yourself, it seems cringey and like you’re trying too hard, so you never post it.

  • Maybe you’ve been quieter than you intended post-pub date, because you’re not sure when or how often you should be talking about your book.

  • Maybe you’re posting the content only to have it gain no traction.

  • And maybe it's the ever-shifting digital marketing landscape that changes as often as your underpants.



    Your book doesn't have to be a really, really expensive business card collecting dust — digital or otherwise.

What You're Probably Not Saying Out Loud Is:

"I don't know how to do marketing right."

You've done all this work to write it, and it’s not doing what you thought it would do for your business.

Everyone else seems to have it figured out — posting confidently, building audiences, landing speaking gigs.

Meanwhile, you're second-guessing every move, even though you literally wrote the book on your subject. You blame bandwidth as the main problem for showing up online consistently, but really, something else is going on.

You're not comparing apples to apples. You're comparing your Chapter 3 to someone else's Chapter 33.

And that's not fair to you or to the incredible work you've already done.

But Hold Up One Hot Second… What if Your Book Could…

Get you booked on stages because your book is the credibility that opens doors traditional media still respects.

Fill up your pipeline not because you hustled harder, but because you showed up strategically.

Let you repurpose your ideas in a way that doesn't feel like an icky car salesman screaming "buy my book, buy my book, buy my book" on repeat.

Set you apart as the expert you already are, so your audience sees you, trusts you, and actually buys from you.

Keep your book visible, relevant, and in demand long after the confetti settles and launch week is a wrap.

All of these are still possible with the book you wrote.

You just need the right structure and the right system.

Which brings me to…

The Expert Excellence Engine is for Nonfiction Authors...

...staring the "now what?" question in the face. Wondering how to combat the post-publication plateau. Seeking a system to create consistent content that not only keeps you top of mind at all times, but gets you booked on dream stages, secures ideal clients and finally gets you known for your brilliance and impact you're making on the world.

The Expert Excellence Engine is the roadmap, the accountability, and the community designed to help authors like you turn your book into an asset. An asset that consistently builds your brand, attracts aligned opportunities, and reminds your audience (and yourself) why you wrote the book in the first place.

This is What Happens When We Take Your Book From Bestseller to Client-getting, Stage-booking, and Expert-authority Machine.

Build a personalized content system using your book's ideas and expertise — know exactly what parts of your book to use without starting from scratch every time you sit down to post.

Spend just 1 hour a week knowing exactly what you're going to post AND having it scheduled out — stay visible without burning out, disappearing for weeks at a time, or letting content creation become your full-time job.

Translate your book into content that leads to speaking, clients, and opportunities — because your book is a business asset, not an expensive business card.

Keep your content relevant — stop the scroll, don’t just check the box.

Train and use AI to create content that aligns with your voice, goals, and audience — show up with confidence, create faster, and finally make marketing your book, brand, and business feel natural and even enjoyable, not like a chore.

Walk away with an entire content engine AND Expert Excellence Engine Owner’s Manual — to always know exactly what’s next.

AuthorStrategy - Expert Excellence Engine

Don’t Let Your Book Turn Into An Expensive Business Card!

Expert Excellence Engine gives you everything you need to turn your book into a lead-generating, audience-building, authority-boosting machine.

Here's Your Roadmap

Scenic mountain road roadmap background
key
Month 1
Ignition
explore
Month 2
Navigation
tune
Month 3
Calibration
dashboard
Month 4
Operations
speed
Month 5
Acceleration
auto_mode
Month 6
Cruise Control
Month 1
key

Ignition

"Who are we talking to?"

Every successful journey starts with turning the key. Before you create content, launch a campaign, or ask AI to write a single word, you need to understand who's on the other side of the screen. In this phase, we'll identify what your audience cares about, what keeps them stuck, what they're searching for, and what makes them pay attention. Because if you don't know who you're talking to, you're just revving the engine in the driveway.

Outcome

A plug 'n play system so that every piece of content you create speaks directly to your buyer.

Expert Excellence Engine Roadmap

Don't Let Your Book Turn Into An Expensive Business Card!

Expert Excellence Engine gives you everything you need to turn your book into a lead-generating, audience-building, authority-boosting machine.

Ladies and gentlemen, start your engines...

Ignition arrow_forward Navigation arrow_forward Calibration arrow_forward Operations arrow_forward Acceleration arrow_forward
Cruise Control + Maintenance
key
Month 1

Ignition

"Who are we talking to?"

Every successful journey starts with turning the key. Before you create content, launch a campaign, or ask AI to write a single word, you need to understand who's on the other side of the screen. In this phase, we'll identify what your audience cares about, what keeps them stuck, what they're searching for, and what makes them pay attention.Because if you don't know who you're talking to, you're just revving the engine in the driveway.

Outcome

A plug 'n play system so that every piece of content you create speaks directly to your buyer.

explore
Month 2

Navigation

"What are we trying to accomplish?"

Your content needs more than momentum. It needs a destination. We'll define your visibility goals, messaging, positioning, and the role your book plays within your broader business ecosystem. Whether your goal is speaking engagements, consulting opportunities, podcast invitations, lead generation, or audience growth, we'll map the route before we hit the gas.

Outcome

A content GPS that tells you exactly what to post — and what to skip.

settings_input_component
Month 3

Calibration

"How do we build the support structure?"

Now it's time to tune the engine. We'll train your AI tools and content systems to understand your expertise, audience, voice, and objectives. Instead of producing generic content, your tools will learn how to generate ideas and drafts that sound more like you and support your goals.Think less robot content machine and more well-tuned co-pilot.

Outcome

An AI trained on your actual book — because "write me a LinkedIn post" gives everyone the same beige garbage, and you didn't write a book to sound like everyone else.

rebase_edit
Month 4

Operations

"How do we organize the work?"

Even the best engine won't get you far without a dashboard. This is where we build the systems that keep everything running smoothly. We'll establish workflows, planning processes, content organization structures, and decision-making frameworks that make visibility manageable. No more wondering what to post, when to post, or where that brilliant idea disappeared to.

Outcome

A command center where every idea, draft, prompt, and post lives — so nothing disappears into your Notes app and you can publish in minutes.

rocket_launch
Month 5

Acceleration

"How do we create the work?"

Now we put some miles on the machine. Your book is filled with stories, lessons, frameworks, experiences, and insights that can fuel your content for months, even years. In this phase, we'll transform those assets into strategic content designed to build authority, attract opportunities, and stay top-of-mind with your audience. This is where the engine starts producing results.

Outcome

A personalized content library at your fingertips so you quickly and easily publish content every week.

auto_mode
Month 6

Cruise Control

"How do we keep it going?"

Most programs hand you the keys and send you on your way. We'll make sure you know how to drive the thing. Together, we'll review your results, refine your process, and build a plan for keeping your visibility engine running long after the program ends.

Outcome

The Expert Excellence Engine Owner's Manual — so you never have to wonder what's next once the program ends and you're running the engine on your own.

How It Works:

1:1 Onboarding Call to Dial In Your Custom 6-Month Editorial Calendar:

Get my expertise on working with hundreds of clients so we can devise our masterplan and hone in on your audience for your digital marketing initiatives from here on out. This is the place where we set you up for success and I get to personally know who you are, why you wrote your book and what goals you're looking to achieve!

2 Monthly Snappy Session Trainings:

Stay accountable, learn bite-sized digital marketing strategies that are working NOW and are typically reserved for our full-service agency clients, and get real-time implementation support so you don't stay stuck!
These are working sessions designed to give you what you need and space to go implement right there on the live call.

Weekly Ask Me Anything Opportunities:

Drop any questions you have weekly and I’ll answer in a live group session so you keep making progress. These sessions aren't recorded, so you have to show up live! Why? Because the answers I share aren't a one-size-fits-all approach, it's what's working now and how I see that working for the expert who asked the question.

Monthly 'Do the Doing' Session

Nothing is worse than investing in yourself and not having the time blocked on your calendar to 'do the doing' the program requires outside of the normal working sessions.
Though the live working sessions are designed to give you the time and space to create and implement, I've heard from my beta cohorts, they need focused concentration time. That's exactly what this is meant to do!

BONUSES

INCLUDED WITH IN-FULL PAYMENT ONLY

Prompt card deck with 31 pieces of content ideas (enough for each day of the month) so you're never staring at a blinking cursor again. Pull a card, create a post. PLUS! An implementation calendar to get these ideas ot only "sparked" but posted!

The exact social media Metrics That Matter tracker I share with my clients and their teams to measure progress and analytics month-to-month.

Rinse + Repurpose e-book to spark new ideas for how to take the content you already have and repurpose it effectively.

The AI Prompt to immediately start implementing your book as the content asset it is one page, one line, one post at a time.

Why Six Months?

The internet loves a 30-day challenge. The internet also loves buying courses it never finishes.

And if you're here, you've probably already tried some version of this. Maybe you did one of those 30-day Instagram challenges. Maybe you've taken a course on content creation before and it just didn't stick. Maybe you've told yourself — more than once — that this is the month you're going to be consistent... but between running a business, raising kids, caring for aging parents, and everything else life throws at you, your marketing is always the first thing to fall off the plate.

If you're nodding your head right now — good. That's exactly why this is six months.

This program isn't another quick fix or a challenge that falls apart the moment life gets loud. You're not just learning a strategy here.

You're developing a skill and building a system that will serve your book and your business for years — one that still works even when things get busy, your kid gets sick, or you have one of those weeks where you can barely remember your own name.

Because that's the reality of being a business-owning author. You're not doing one thing. You're doing all the things. And the last thing you need is a program that only works when everything goes perfectly.

So no, this isn't six months because we're trying to keep you longer than necessary. It's six months because that's what it actually takes to build something that outlasts the program — and finally sticks.

Who’s This Is For…?

Published Non-Fiction Authors Who:

  • Already have a book published and out in the wild.

  • Actually, give a crap about making a difference in this world.

  • Crave a clear action plan to reach your people on LinkedIn, Instagram or any other social media channel.

  • Eager to learn how to use tools like AI to effectively to speed up the time it takes to create content without sounding like a robot (or sacrificing quality).


  • Ready to implement proven strategies and make digital marketing easily fit into your already too-busy schedule.

  • Ready to take intentional, easy action and willing to get outside of your comfort zone to reach your goals.

Doors close Oct 6. Cohort begins Oct 13.

4 Easy Payments of $825

>> 6-month roadmap — Ignition through Cruise Control

>> Monthly Snappy Session trainings — 30 minutes learning, 30 minutes implementing, live

>> Weekly Ask Me Anything sessions

>> Monthly 'Do the Doing' Session

>> 1:1 onboarding call to build your custom 6-month editorial calendar

>> Replays of every Snappy Session

>> Access to Expert Epicenter Portal

>>The Expert Excellence Engine Owner's Manual

>> Month 3 Check-in 1:1 Call

One Payment of $3,000 + Bonuses!

>> 6-month roadmap — Ignition through Cruise Control

>> Monthly Snappy Session trainings — 30 minutes learning, 30 minutes implementing, live

>> Weekly Ask Me Anything sessions

>> Monthly 'Do the Doing' Session

>> 1:1 onboarding call to build your custom 6-month editorial calendar

>> Replays of every Snappy Session

>> Access to Expert Epicenter Portal

>>The Expert Excellence Engine Owner's Manual

>> Month 3 Check-in 1:1 Call

PLUS! All 5 bonuses — 31-Day Spark Story prompt card deck + implementation calendar, Metrics That Matter tracker, Rinse + Repurpose e-book, and the AI prompt to put your book to work.

"If you just spent $5,000 to $10,000 to publish a book, it's wasted money if you don't do Expert Excellence Engine. This is a drop in the bucket compared to that — but all of that work will be wasted if you don't figure out how to use all of that content over and over again." - Mary Sue Dahill, Author, The Solopreneur’s Dilemma

About Karlyn Ankrom

This isn't some passive course you'll never open (oop!), or a library of modules collecting digital dust. This is a live, interactive program led by me, Karlyn Ankrom, through your favorite screen — built specifically for authors like you.

And just as it's important for me to know who you are and your goals for your book and your business, it's equally important that you get to know me too!

I've spent the last 15+ years navigating the ever-changing tides of the digital marketing landscape. Armed with a journalism degree, I've spent the last 8 years (and counting!) as the owner of Oh Snap!, a social media agency that has helped dozens of small businesses, personal brands, and authors not only climb the social media ladder, but build an incredible fandom who can't wait to get their excited, grabby little hands on all they have to offer.

During my time consulting alongside Forbes Books, I kept seeing the same gap show up over and over again: talented, published authors would circle back after their launch day with nowhere to go. No roadmap. No next step. Just a beautiful book and a whole lot of "now what?" — and at the time, there was simply nothing out there designed to help them keep their momentum going forward. That gap is exactly why the Expert Excellence Engine exists.

Along the way, I've trained three-letter government agencies on social media and Google SEO strategies, served as an instructor for the National American Marketing Association for 2+ years (and counting!), developed our agency's signature Fan Firestarter Framework, and helped authors build the kind of online presence that doesn't just look good — it does something. We're talking authors who landed traditional publishing deals off the back of the audiences we built together, who secured their brand so thoroughly that during their launch week they were showing up on the Mel Robbins Podcast and national TV spots like The Tamera Hall Show.

So yeah — teaching through a screen and helping people show up with confidence online? This isn't my first rodeo.

While our proven Fan Firestarter Framework was previously only available to our agency-level clients, I couldn't be more excited to bring it to you in the Expert Excellence Engine — so you can finally take everything you've created, your book, your brilliance, your hard-earned expertise, and turn it into intentional content backed by a strategy that actually moves the needle and gets you the visibility, leads, and impact you know you're capable of.

Frequently Asked Questions

I’ve already had a book coach help me with the marketing of my book?

Most author programs focus on getting the book written, launched, or published.

This program focuses on what happens after that.

The Expert Excellence Engine was built specifically for nonfiction authors who already have valuable ideas, expertise, and intellectual property, but need a way to continue that momentum without constantly reinventing the wheel online.

This is not about adding more to your plate. It’s about helping you finally organize the ideas, stories, frameworks, interviews, podcasts, and book content you already have into a repeatable content system.

You’re not starting from scratch every week. You’re building an engine that keeps working long after launch week is over.

I’ve Taken Other Marketing Courses? How is This Different From Those?

Most marketing courses are focused on creating more content.

I'm focused on helping you get more mileage from the content, expertise, and intellectual property you already have.

Your book is not a one-time marketing asset.

It's the raw material for hundreds of future conversations, and this program shows you how to use it that way.

I've Bought Courses Before and Never Finished Them. What Makes This Different?

Because this isn't a digital graveyard of videos you'll swear you'll watch "when things slow down."

We spend time together LIVE! It’s just 30 minutes learning and 30 minutes implementing, so you're making progress during the call, not adding homework to your to-do list.

Can’t I Just Have AI Help Me With My Marketing?

Sure. You can also buy a Peloton and never ride it.

The tool isn't usually the problem. Most authors don't need more AI prompts. They need a clear message, a defined audience, and a system for turning their expertise into content people actually want to read.

The only thing worse than no marketing is creating the wrong marketing faster.

Why is the Program Six Months?

Because that's how long it takes to build something you'll actually use.

The internet loves a 30-day challenge. The internet also loves buying courses it never finishes.

We're building a content structure and system designed to support your book for years, not just your next Instagram post.

This program is designed for busy experts with real lives, real businesses, and real calendars. We move at a pace that allows you to implement, not just consume.

What’s the Monthly Time Commitment?

About 2–4 hours per month, including the live sessions.

If you're looking for a program that requires daily check-ins, color-coded spreadsheets, and 17 hours of homework every week... this ain't it.

Do I Have to Show Up Live? Will Replays Be Available?

Live attendance is encouraged, but replays are always available.

I teach this program live because in today’s AI world, information is easy to find, but implementation is where most people get stuck. Each session includes:

* 30 minutes learning

* 30 minutes doing

That means you leave with actual progress made during the call, not a pile of homework. Because honestly, shudders I didn’t like homework as a kid and I definitely don’t want it now either.

What Platforms Does This Work for?

The strategies inside the program can work across LinkedIn, Instagram, Facebook, newsletters, blogs, podcasts, and more.

The focus is less about “hacking an algorithm” and more about giving strategy and structure to apply to the content.

What if I Don’t Have Time to Post Constantly?

Good. This program was built for busy experts, authors, speakers, and business owners who already have a full plate.

We focus on creating smarter systems, repurposing what you already know, and building visibility instead of chasing daily content chaos.

What if I Already Have Content but It Feels Scattered?

Perfect. Most people joining already have valuable ideas, podcast appearances, talks, newsletters, or a full book sitting in front of them.

The issue usually is not lack of content. It’s lack of structure and a system for turning those ideas into opportunities.. Like clients, desired stages, and podcast guest appearances.

4 Easy Payments of $825

>> 6-month roadmap — Ignition through Cruise Control

>> Monthly Snappy Session trainings — 30 minutes learning, 30 minutes implementing, live

>> Weekly Ask Me Anything sessions

>> Monthly 'Do the Doing' Session

>> 1:1 onboarding call to build your custom 6-month editorial calendar

>> Replays of every Snappy Session

>>The Expert Excellence Engine Owner's Manual

>> Month 3 Check-in 1:1 Call

One Payment of $3,000 + Bonuses!

>> 6-month roadmap — Ignition through Cruise Control

>> Monthly Snappy Session trainings — 30 minutes learning, 30 minutes implementing, live

>> Weekly Ask Me Anything sessions

>> Monthly 'Do the Doing' Session

>> 1:1 onboarding call to build your custom 6-month editorial calendar

>> Replays of every Snappy Session

>> Access to Expert Epicenter Portal

>>The Expert Excellence Engine Owner's Manual

>> Month 3 Check-in 1:1 Call

PLUS! All 5 bonuses — 31-Day Spark Story prompt card deck + implementation calendar, Metrics That Matter tracker, Rinse + Repurpose e-book, and the AI prompt to put your book to work.

“Karlyn is a social media angel dropped from the heavens — the secret weapon that every author needs in order to understand today's online landscape and execute social media properly. As a literary agent, we have benefited from Karlyn's expertise and services seeing immediate impact — not to mention needed motivation. We recommend Karlyn to authors far and wide.”- Lucinda Halpern, Literary Agent, Lucinda Literary

Six Months From Now...

You can absolutely keep doing what you've been doing.

No sarcasm. No judgment.

You can keep opening LinkedIn wondering what to post.

You can keep telling yourself you'll get serious about marketing "once things slow down."

You can keep collecting courses, templates, and AI tools that are gathering digital dust thicker than your coffee table after a two-week vacation.

Or...

You can spend the next six months building a system around the expertise you've already spent years developing.

Because the truth is, what you've been doing so far (or shhh... not doing) hasn't gotten you where you want to go.

Six months from now, will you still be wondering how to market your book after launch?

Will you still be spending hours creating a short-form video that gets 2.5 likes and a comment from your cousin?

Or will you have a repeatable system that helps you stay visible, attract opportunities, and keep your ideas in front of the people who need them most?

Your book isn't the finish line.

It's the starting point.

If you're ready to stop guessing and start building, I'd love to help. Enrollment closes October 6th — the next cohort wont open until April 2027.

Join us inside The Expert Excellence Engine.

Still Thinking About It? Have A Few Questions? I’ve Got Answers.

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